Highlands

restaurant, identity, web, social, photography, video, collateral, swag, environmental

Raise a glass, feed your soul, and lift your spirit. This is the premise and promise of Highlands, a multi-concept destination brought to Detroit by Shawn and Holly McClain and Rich and Sarah Camarota.

D&S developed a set of brands inspired by the Scottish highlands, blending ethereal graphics with geometric patterns and linework to create a family of identities that tells a story of four unique experiences atop GMRENCEN. We partnered with Rockwell Group to interpret the brand and culinary story through the lens of four distinct concepts; a flagship steakhouse, a modern lounge, a wood-fire gastropub, and 10,000 square feet of private event space. The result was four unique experiences, all under the banner of one iconic destination that honors the proud city it calls home. In addition to designing the brand, menu, printed collateral, and grand opening celebration, we also produced a video to debut the destination, along with campaign materials promoting the restaurant.