Lazer Logistics

strategy, identity, web, social, photography, video, collateral, swag

A second generation family-run logistics juggernaut with massive scale, no direct competition, and a deep-seated drive to get shit done. Lazer plays a crucial role in people’s everyday lives, empowering the North American supply chain. They just needed a brand that gave their people something to stand behind.

D&S worked directly with CEO Adam Newsome and team to reimagine their brand strategy, identity, and website. The logo took inspiration from shipping containers — the lifeblood of their industry and representative of Lazer’s dedication to build careers within their company. For imagery, we captured photography of their people, working in their shipping yards, using their equipment. Then we launched with an unforgettable event for more than 3,000 employees, featuring a brand anthem video, collateral, and a full collection of swag.