Five50 Pizza

restaurant, identity, collateral, swag, environmental

We partnered with McClain Camarota Hospitality, Aria Resort & Casino, and legendary designer Greg Keffer of Rockwell Group to amp up a classic pizza parlor, Vegas style. The result, an award-winning culty phenomenon that generated millions in revenue and a diehard following. 

D&S developed the brand identity and a suite of touchpoints, including a newspaper inspired menu, signature presentation details, uniforms, merch, to-go boxes, packaging, and a launch campaign.

Pizza Schneider auf einer Holzbrett
DS_Work_Five50_Logos_v3
DS_Work_Five50_Mnemonic
Exterior.Entrance
DS_Work_Five50_Pizza
DS_Work_Five50_Business_Cards
DS_Work_Five50_Menu_v2
DS_Work_Five50_Coasters_v2
Fifty-Five-50-boxes
DS_Work_Five50_Billboard

Shoutouts

Shawn McClain
Richard Camarota
Sarah Camarota
Drew Brooks
Greg Keffer
Rockwell Group

Allen Mezquida
Adam Hale
Erik Campay


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Serving all industries.
Located virtually, everywhere.
© D&S Colab 2024

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