Five50 Pizza
restaurant, identity, collateral, swag, environmental
D&S partnered with McClain Camarota Hospitality, Aria Resort & Casino, and Rockwell Group to reimagine a classic pizza parlor—Las Vegas style. The result was an award-winning, cult-favorite restaurant that quickly became a sensation on the Strip.
D&S created a bold brand identity that fuses the urban grit of pizza culture with the attitude of Las Vegas. Every touchpoint was designed to feel playfully iconic — from the newspaper-inspired menu and signature presentation details to custom uniforms, packaging, and a full suite of branded merchandise. The launch campaign amplified the restaurant’s personality and helped cement its status as one of Las Vegas’s most talked-about culinary destinations.
Shoutouts
Shawn McClain
Richard Camarota
Sarah Camarota
Drew Brooks
Greg Keffer
Rockwell Group
Allen Mezquida
Adam Hale
Erik Campay
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