D&S | Yankee Stadium

Yankee Stadium

strategy, identity, social, collateral, swag, experiential, environmental, restaurants

For more than a century, fans have traveled across the boroughs and around the globe to catch a game at Yankee Stadium. We partnered with Legends Hospitality to create a series of dining experiences as revered, celebrated, and iconically New York as the team itself.

We met fans from all walks of life and found what unites them: a deep love for the team, the brand and everything it represents. So we crafted experiences that feel distinctly New York and unmistakably Yankees. From a curated mixology program and celebrity chef collaborations, to a test kitchen featuring local talent and special offerings for kids, every detail was considered to make each visit to Yankee Stadium unforgettable.