strategy, identity, social, collateral, swag, experiential, environmental, restaurants
For more than a century, fans have traveled across the boroughs and around the globe to catch a game at Yankee Stadium. We partnered with Legends Hospitality to create a series of dining experiences as revered, celebrated, and iconically New York as the team itself.
We met fans from all walks of life and found what unites them: a deep love for the team, the brand and everything it represents. So we crafted experiences that feel distinctly New York and unmistakably Yankees. From a curated mixology program and celebrity chef collaborations, to a test kitchen featuring local talent and special offerings for kids, every detail was considered to make each visit to Yankee Stadium unforgettable.



















Shoutouts
Tom Funk
Richard Porteus
Chris Buffa
Marty Greenspun
Sarah Camarota
Drew Brooks
George Rabôt
Faith Hurley
Jun Ikeya
Allen Mezquida
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