Hollywood Casino
strategy, identity, social, photography, video, print, campaigns, collateral, swag, experiential, environmental
Hollywood is synonymous with the spotlight and those who dream big. Hollywood Casino is no exception. With 18 locations nationwide, it has been a cornerstone of regional gaming. But in 2025, the brand stepped into a new era, where gaming is just one of the stars.
In partnership with Penn Entertainment, we celebrated the city of Hollywood, beyond the sign. A city brimming with multicultural charisma, urban grit, and unrivaled glam. A research-driven strategy inspired a bold new identity with striking visuals and an “O” symbol that acts as a portal, inviting guests to step into a world of endless possibilities.
We launched the refreshed brand and new locations with campaigns that bid farewell to the old Hollywood, bringing loyalists along for the ride, while building anticipation and FOMO with a whole new audience. From billboards and bus wraps to murals and experiential activations, no medium was left untouched.
Shoutouts
Jennifer Weissman
Ann Clancy
Jaime Williams
Scott Dotter
Melissa Seling
Sarah Camarota
Drew Brooks
Steev Szafranski
Erik Campay
Kristin Faye Asuan-O’Brien
Max Bohichik
Allen Mezquida
Michael Anastasi
Maria Alguiluz
Jason Yokobosky
Monica Zaffarano
Anthony Thalier
Jennifer Chong
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