11/10/22
D&S helps Insight Global launch their rebrand with a personal touch.
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When it was time to roll out Insight Global’s bold new look and feel, they had never dipped their toes into the out-of-home campaign pool before. So why not make a splash? Given that Insight Global is all about connection and the personal touch, we wanted to launch the rebrand to feel just as special. So, we cooked up this wild idea: a year-long roadshow of hand-painted murals all over North America.
Each mural embraced the empowering and optimistic voice of Insight Global, accompanied by original artwork that brought the brand to life. We secured high-profile walls across the map, making sure everyone got a taste of Insight Global’s new brand. And for each location, we featured messaging and artwork that resonated with each time and place. We kicked off both coasts with a selfie wall in Venice Beach and a wallscape in Soho. We celebrated “Grit” in Austin (after a brutal winter storm), we celebrated the “Power of We” on 4th of July in the heart of Philly, togetherness in Tonronto during pride month, and we flew the W next to Wrigley. Then we rounded out the program with a round of applause for healthcare heroes in Phoenix.
Shoutouts
Bert Bean
Eli Doster
Adam Clark
Sarah Camarota
Drew Brooks
Steev Szafranski
Erik Campay
Maria Aguilez
Brittany Nelson
Collossal Media
Serving all industries.
Located virtually, everywhere.
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