3/3/23
D&S helps Insight Global launch a mobile career tour serving underserved communities, nationwide.
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Worldwide staffing leader Insight Global enlisted us to design the “Be The Light” bus tour, to support the company in living out their purpose and values, to be the light by connecting people with opportunities. The heart of this endeavor mobile career center (I.e., the BTL Bus), carefully crafted for individuals in underserved communities, offering them invaluable support in building resumes, refining interview skills, and establishing connections with hiring managers for potential job opportunities. This was one of our favorite projects to date and we are honored to have played a role in helping IG empower and enrich the lives of so many.
From conceptualization to execution, D&S played a vital role in shaping every aspect of this project. We sparked the initial idea, thoughtfully conceptualized and designed the aesthetics, ambiance, functionality and overall guest experience. Bringing this concept to life involved meticulous design considerations for the bus itself and all key touch-points that every attendee would encounter.
Teaming up with BeCore and Insight Global made for an awesome collaboration and incredible project. D&S is thrilled to have been an integral part of bringing this transformative vision to life through the creative lens of thoughtful bus and footprint design, and attendee experience helping to reshape careers and profoundly impact lives.
Shoutouts
Bert Bean
Eli Doster
Grace McGoldrick
Korryn Williamson
Adam Clark
Sarah Camarota
Drew Brooks
Adam Hale
BeCore
↗︎ Rendering of expanded event footprint — courtesy of BeCore
↗︎ Aerial photo of event space
↗︎ An open footprint allowed guests to wander in, check out the space, and schdule activities during their visit
↗︎ Guests could meet with Insight Global reps for career guidance and to set personal goals
↗︎ Guests had access to professional headshots to give help give their LinkedIn profiles a nice polish
↗︎ Guests could attend different workshops including resume building and interview skills. Two indoor spaces located on the sides of the trailer allowed for comfortable indoor space so the event could continue rain or shine.
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